Drake Releases First Look At New Whiskey, Surprises At South By Southwest

Drake, who is known for his music, acting, and fashion, is now venturing into liquor – back in February he disclosed that he was working on a new whiskey brand, and recently he took to Instagram to show off a “first look” at the product.

During the NBA All-Star Weekend in Toronto, Drake revealed on the same social media site that he was working on his own brand of alcohol. “After that legendary moment what else is there to do but celebrate with class,” he wrote on a photo of the black and gold label. “Virginia Black coming soon…” Then, last night, he captioned the above photo with a simple message: “First look.”

Other rappers who have created their own boozy ventures includes 50 Cent, Jay-Z, Nicki Minaj, and P. Diddy.

Meanwhile, Drake also made an impromptu performance at South By Southwest, disclosing that he’d be releasing his next album in the coming weeks as well as embarking on a new tour.

Photo: Instagram/Drake