David Jones | A/W 2016 Collection x Sydney Dance Company

-Sponsored By David Jones-

David Jones, Australia’s oldest department store and premium retailer of luxury fashion and accessory items, has teamed up with Sydney Dance Company as part of their new A\W 2016 campaign. The result is a virtual kaleidoscope of choreographed dance, design, style, and music that will inspire from within.

“The partnership between David Jones and the Sydney Dance Company is a meeting of two brands who share qualities of innovation and spirit,” says Donna Player, David Jones Group Executive Merchandise. “Performance and fashion are both timeless expressions of individuality so it was only natural we celebrate our new season pieces through dance for our A\W 2016 campaign.”

The campaign launches with a film directed by the creative genius behind Tame Impala and Bloc Party, Clemens Habicht, starring dancers from the prestigious Sydney Dance Company and choreographed by Rafael Bonachela. Together with David Jones, the campaign combines exciting runway trends with a jubilee of music, dance, and fashion.

Watch the performance below, set ablaze by Disclosure’s “When A Fire Starts to Burn.”#itsinyou

For more on the A/W 2016 Collection, please visit davidjones.com.au/aw16.

Image Credit: David Jones


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