Pepsi’s ‘Out of the Blue’ Campaign Brings Musical Dreams to Life For Fans
In their ongoing efforts to develop a presence in the music world, Pepsi has launched a new music platform called Out of the Blue, intended to deliver unexpected, once-in-a-lifetime music experiences for fans everywhere. Grammy-nominated artist Charli XCX and reanimated multi-platinum rockers Fall Out Boy will appear in Out of the Blue ad spots debuting during the Grammys broadcast on CBS this Sunday. The spots will help kick-off the “100 Days” contest, which will give consumers a chance to win these exclusive music experiences, including front-row seats, artist meet-and-greets, etc. to SXSW, the 2016 Grammy Awards and more.
Starting on Grammy Sunday, February 8, and continuing for a total of 100 days, Pepsi will award a fan each day with the music experience of a lifetime. Through May 18, one lucky winner will be chosen to receive a flyaway trip for them and three guests to an upcoming major music event with “Out of the Blue” experiences ranging from backstage passes, premier seats at a show, artist meet and greets, access to rehearsals and sound checks, and more. A sampling of some of the events and concerts include music experiences with SXSW and a VIP experience at the 2016 Grammy Awards. Fans become eligible for a chance to win by following @Pepsi on Twitter, snapping a photo of any Pepsi™ beverage product and posting it to Twitter with #OutoftheBlue. Additionally, Pepsi will release exclusive behind the scenes videos capturing “Out of the Blue” moments from artists and music events. By entering the sweepstakes, fans will be able to unlock new videos each week on the Out of the Blue web site, which will be hosted on pepsi.com.
“Music has always been a critical element of Pepsi’s DNA,” said Eric Fuller, Director, Pepsi Marketing. “We’ve launched ‘Out of the Blue’ to amplify our role in music culture and unite fans around incredible music experiences, which really speaks to our Live For Now mindset.”
In addition, “Out of the Blue” has teamed-up with Grammy nominated artist Jhené Aiko to participate as “Out of the Blue Correspondent.” Jhené will be exciting consumers by creating unique content for the first phase of Pepsi’s new platform, including artist interviews and behind-the-scenes access at shoots, events and more. She will also help generate excitement and awareness through Pepsi’s social media channels as well as making appearances at events throughout the campaign.
Grammy-nominated artist Jhené Aiko will serve as Out of the Blue Correspondent and will be featured in unique content for the first phase of Pepsi’s new platform, including artist interviews and behind-the-scenes access at commercial shoots, events and more. Check out the trio of artists in a new Out of the Blue promo spot: