Moto 360: A Classic Approach to a New Idea

Brought to you by Best Buy.

Motorola has a history of trend-setting. Remember the Razr? Through its various iterations, it went from a fashion-statement clamshell phone to a ubiquitous industry-wide symbol of what was desired in a handset. More recently we have their line of Android smartphones that consistently launch to good reviews based on build quality, simplicity, hardware capability, and good user experience. Motorola knows how to look at a group of people, examine past, current, and upcoming technology, and then implement the best of what those people are used to, mixed with the the best of what’s available today, and with a touch of forward thinking. They’ve got themselves poised to hit the “win” button again, and with their newest device, they very well may be at the forefront of yet another trend, setting and establishing expectations across the wearables industry.

Enter the Moto 360 smartwatch. It’s a stainless steel, touch screen Gorilla Glass, Horween Leather masterpiece that combines the classic, time-tested appeal of your everyday round-faced luxury wristwatch with the exquisite craftsmanship and tech endowments a consumer might expect from the new era of wearable technology being spearheaded by such a company as Motorola.

Essentially, it’s the perfect companion for your Android phone — and it’s classy.

With apps perfectly tailored to its beautiful, circular, touchable face, bluetooth connectivity and a battery that lasts all day, the Moto 360 functions as a natural extension of your Android superphone. Its purpose is to make your life simpler and freer of distraction. It accomplishes this by showing you what’s important (Along with…yep, you got it. The time.), so you’re not constantly taking your phone in and out of your pocket just to wake the screen and find nothing there. The watch even allows you to accomplish some things without even having to wake your phone at all, such as replying to a text message or starting navigation.

Motorola wants to help you pare down your mobile Android experience. They want you to take your Moto 360 off the wireless Qi charging base, strap it on your wrist, and stop worrying about your phone. Use that fancy six-inch phone screen for the things it was intended for, like media consumption, games, reading, and composing emails.

Let the simplistic beauty of Android Wear and the stylish competence of the Moto 360 handle all the little stuff. Trust it. It works, saves time and energy, helps you regain your focus on your life in front of you, and looks damn good while doing so.

Get your Moto 360 smartwatch at Best Buy, powered by Android Wear, in time for the holidays. Better hurry, they’re selling out everywhere. With good reason, mind you.

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