Honda Wins KBB’s Most Trusted Brand Award (Again)

While Volkswagen, Toyota and Ford are the world’s three biggest automakers, it seems America doesn’t trust any of them as much as Honda.

According to Kelley Blue Book, Honda was voted Most Trusted Brand and Best Overall Brand by new car shoppers. That’s the third year in a row the Japanese company took home that title. It’s the second consecutive time the Overall Brand award went to Honda.

According to KBB, The 2014 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Market Intelligence’s Brand Watch study. Brand Watch is an online brand and model perception tracking study tapping into more than 12,000 new vehicle shoppers annually. 


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