Just before 2015 took a final bow, Kanye West dropped a new single on the world. Listen to “Facts” below, and feel the deep eyeroll in your inner egomaniac lover. If this is what we’ve got in store when Swish drops sometime this year, Yeezus can stay pegged up on his own self-obsessed cross. This track blows.
“Did anybody feel bad for Bill Cosby?/Did he forget the names just like Steve Harvey?” What kind of high school non-rhyming nonsense is this? A$ap Rocky is a vapid cling-on with zero artistic merit, yet Ye’s verses over a sample of Drake & Future’s “Jumpman” instrumental sounds like it was ripped right out of his playbook. With Metro Boomin and Southside production, we hear even more braggadocious bullshit about West’s relationship with Adidas & Nike, because – in case you forgot, dude makes shoes and homeless fashion.
“I ain’t dropped the album but the shoes went platinum” – when you rampantly encourage and promote cliche materialistic excess as value in a culture obsessed with you, yeah that shit is bound to happen.
He also drops a nod to his purported run for president in 2020.
Our Swish expectations have just plummeted. This is the cat who made College Dropout and 808s, and now we’re dealing with some bandwagon garbage that flows right into the next cheap-ass radio single. No thanks.
