PlayStation Partners with Top Rank Boxing in Huge Marketing Deal

April 7, 2014

SCEA is now a partner of Top Rank Boxing, one of the largest promotions companies for boxing in the world. A marketing deal has been struck which will land the PlayStation brand and its flagship PS4 console in premier advertising spots around the world.

As a result of this deal, PlayStation will be branded throughout arena locations, on clothing, and more. It will additionally be featured in premier TV spots.

April 12th’s highly anticipated match between Manny Pacquiao and Timothy Bradley will be the first event of many to be impacted by the deal.

Top Rank Boxing has an international presence with over 130 countries being served by its promotional material. These locations will now be prime targets for Sony’s tactical PS4 marketing blitz.

This deal follows Sony’s marketing investment of millions of U.S. dollars for Destiny and Watch Dogs TV spots. Both have been run thousands of times on major networks.

Surprisingly, there are currently no boxing games confirmed to be in development for the PS4. EA Sports UFC will arrive this Summer, though.

Although Jonathan Leack began covering the gaming industry in 2009, his earliest roots date back to 2004 when he wrote his first of many reviews to come. Equipped with a B.S. in Computer Information Systems and several information technology certifications, he provides a unique perspective that is technological and business conscious. Having acquired the role of Executive Editor in 2016, his mission is to make GameRevolution a gaming site that thoughtfully considers the consumer perspective, and has a knowledgeable presence of PC gaming, console, hardware, and eSports coverage.