The 20 Must See Bands for SXSW 2017

Photo: Emma McIntyre (Getty Images)

South by Southwest SXSW is the perfect place to kick off 2017’s music festival marathon. One of the largest and most influential global music industry events of the year is one reason why its host city of Austin, Texas is known as the “Live Music Capital of the World.”

Unlike other music festivals that interchange their line-ups with the same rotating artists, SXSW is unique in that it features brand new, up-and-coming, international, and legendary artists performing in bars, clubs, parks, churches, hotels, and just about everywhere else you can imagine around Austin.

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Curated by industry insiders, SXSW is essentially a peek of what’s the next “big thing” in music. With nearly 500 musical acts performing (check out the full line up here) there’s a lot to see, but we’ve given you a head start with the 20 Must See Bands for SXSW 2017.