Tom Brady has raised eyebrows with a rare watch during his return to Gillette Stadium. The former NFL quarterback wore a custom Audemars Piguet timepiece to the Packers-Patriots game. The watch has a special connection to one of his biggest television appearances. It also has an unusual history involving a high-priced auction.
Tom Brady wears his auctioned Audemars Piguet watch at Patriots game
Page Six reported that Brady wore the Royal Oak Flying Tourbillon during his return to the stadium. Audemars Piguet created the one-of-a-kind watch for him to wear at his 2024 Netflix special, “The Roast of Tom Brady.” Brady later included the timepiece in Sotheby’s “The GOAT Collection: Watches & Treasures from Tom Brady” auction. It sold for $720,000 in December 2024, according to the auction listing.
The 18-karat white gold watch features a bezel with baguette diamonds and a salmon-colored dial. Sotheby’s explained that the design replaced standard hour markers with Brady’s name in calibré-cut and baguette diamonds. The dial also displays the number seven in Roman numerals, a nod to his seven Super Bowl wins. Sotheby’s called it the only known Audemars Piguet watch with a custom name on its dial, created for a living legend.
The watch also has a sapphire crystal case back and a custom rotor that carries Brady’s signature. The former NFL star has often worn expensive watches at major events and games. Just weeks earlier, it was reported that he wore a rainbow Rolex Daytona valued at $500,000 during a Lions-Packers game. In May 2024, he wore a diamond-covered Rolex to his Netflix roast, hosted by Kevin Hart, with reports placing its value at $6 million.
Brady’s return to Gillette Stadium has now brought attention back to the Audemars Piguet he once sold. The auction record lists the watch as part of his collection sale in 2024. The available details do not explain how the timepiece came back into his possession.
