Rob Kardashian may be preparing for a more public chapter after years away from the spotlight. According to the supplied source, the former Keeping Up with the Kardashians star filed a new trademark application that could allow him to use his name for endorsements and promotional work.
The filing came as Rob also made a rare public appearance with his family, adding to speculation about a possible Rob Kardashian comeback.
Rob Kardashian reportedly filed trademarks to once again use his name publicly
Rob filed an application in late 2025 for the “Rob Kardashian” trademark. The filing said he intended to use his name for advertising services that promote other brands, goods and services.
It also covered endorsement work involving products and services. According to the source, the application specifically identified Rob as the person behind the filing.
The trademark remains pending, with the latest development in the application recorded in June of this year. Rob already has another active trademark connected to his name through his sock company, Arthur George.
The filing could mark another business move for Rob Kardashian, who has previously launched several ventures. His past projects included hot sauce company Graneza and clothing brand Halfway Dead, though both businesses are now defunct.
Rob has largely avoided public attention over the past decade. However, he recently joined his family for Kim Kardashian’s 46th birthday dinner at the Waldorf Astoria Beverly Hills.
As per The U.S. Sun the appearance marked one of his relatively rare outings. The last time the source noted him appearing with his siblings and mother was during Khloé Kardashian’s birthday celebration in July.
Rob’s previous television work included Keeping Up with the Kardashians, which ended in 2021, and the short-lived 2016 series Rob & Chyna.
Away from television, Rob has focused on his daughter Dream, whom he shares with ex Blac Chyna. Chyna said earlier this year that the former couple now had a close relationship despite their previous legal disputes.
The new trademark filing does not confirm that Rob plans to return to television or resume a full Hollywood career. However, the application shows that he has taken steps to use his name commercially again after years of maintaining a lower profile.
