A mysterious new teaser for As Ever from Meghan Markle on Instagram is leaving fans curious about what’s next. The news comes just days after the Duchess of Sussex announced her first-ever advent calendar. It is said to be inspired by cherished memories from her Montecito home, with shipping set to begin in November.
Meghan Markle makes new As Ever announcement
Adding to the growing list of reveals from her lifestyle label, Meghan Markle has teased yet another upcoming reveal from As Ever.
In the brand’s latest Instagram post, the Duchess of Sussex was seen stirring a saucepan in the kitchen. The update, shared on October 4, showed a selection of sweet treats beautifully arranged across the countertop. The caption read, “The season of giving is almost here, and we have a few surprises in store…” ending with the fallen leaf emoji.
While details of the upcoming launch remain under wraps, the air of mystery has only added to the excitement. After all, the chocolate-filled $148 advent calendar has already raised expectations.
Taking inspiration from the Sussexes’ Montecito residence, the first photo showed a charming house covered in a light blanket of snow. The second image offered a glimpse of a touching handwritten note placed neatly inside the box. It says, “A magical celebration of the season. Twenty-four handcrafted chocolates to sweeten each day, thoughtfully inspired by our Montecito garden.”
Even after moving back to the United Kingdom, the Duke and Duchess of Sussex still own their California property. The Montecito home is a sprawling 19,000 sq ft Mediterranean-style estate in Santa Barbara County, which they bought in July 2020 for $14.65 million.
The property sits on 7.4 gated acres with rose gardens and sweeping lawns. The 9-bedroom, 16-bathroom home features a library, gym, theatre, saunas, wine cellar and a five-car garage. Outside, there is a detached two-bedroom guesthouse, tea house, children’s cottage, pool, and full-size tennis court.
As for the new launch announcements, they arrive at a particularly crucial time. Meghan Markle’s As Ever is reportedly grappling with declining website traffic and operational setbacks following Netflix’s exit from its business partnership in March 2026.
