Martha Stewart shared her views after spending three days with MrBeast. Stewart opened up about the successful influencer and his massive global reach. She was curious about how a YouTuber has such powerful influence in the world.
Martha Stewart discussed MrBeast’s massive YouTube success after spending three days with Jimmy Donaldson
Martha Stewart, who initially had doubts about Jimmy Donaldson, popularly known as MrBeast, for his massive reach online. She wanted to understand what Donaldson does to gain attention globally. Stewart reportedly spent three days with MrBeast and came back with a verdict.
She opened up about Donaldson in an interview with AARP The Magazine. When asked about what makes a successful influencer, the 85-year-old said, “I don’t really know, because so many people are influencing so many millions of people in very odd ways today.”
Stewart, who is the OG influencer and lifestyle icon, shared that she recently spent time with MrBeast. She said, “I just spent three days with [28-year-old media personality] MrBeast. Who the heck is MrBeast? Why is he getting billions of hits on his YouTube channels? He struck a chord. He found a void that wasn’t being filled, and he filled it.”
While she did not share why she spent time with Donaldson, whether it is their upcoming collaboration, she had an assessment about his massive YouTube success. She also questioned whether every online personality deserved to be considered influential only because of their following, adding that “ You have to study each influencer and see, are they really influencing, or are they just wasting people’s time?”
However, she had a positive impression of MrBeast following their time together. According to The Blast, she said, “He does not seem to be wasting people’s time. He seems to be entertaining and intriguing.”
Stewart, who is an integral part of her own brand, continues to navigate her business despite the change in platforms that she used to reach her audience. She built her brand image through television appearances and books.
With 518 million subscribers, MrBeast has been ranked number 1 on YouTube globally.
