Lara Trump is facing criticism online after modeling the latest pieces from her activewear brand, the Lara Trump Collection. In the latest Instagram post on Sep 18, the Fox News host and wife of Eric Trump was seen wearing the new collection alongside other models.
Lara Trump modeled her new pieces alongside other models in the latest campaign
The campaign introduced what Lara called a “new era of Club attire,” featuring tank tops and leisurewear. “All-American, always,” she captioned the post.
However, the promotion quickly drew negative reactions from some users. Several commenters called Lara a “GRIFTER” and “Poser,” while another wrote, “S—–.” One critic said, “Please go away. The Trumps never stop grifting!” Another called the family the “worst people in America,” while a third described the promotion as “The Grifters selling some more c—.”
The backlash also focused on the brand’s connection to the Trump family. The Lara Trump Collection describes its clothing as American-made, saying its products are designed and manufactured in the United States.
When the brand launched in November 2024, Lara described it as more than an activewear business. “The LT Brand by Lara Trump Collection isn’t just activewear—it’s a celebration of strength, resilience, and patriotism,” she said at the time.
She also said, “Every piece is handcrafted in the USA because I believe in bringing jobs back home and making a difference where it matters most.”
The collection includes workout clothes and accessories such as the Signature Set and “Built for Greatness” Trucker. The brand’s focus on fitness also ties into Lara’s public image as a former track runner and triathlete.
The brand focuses on strength, patriotism, and fitness. Lara’s background as a former track runner and triathlete is also part of its image. Since its launch, Lara has presented the collection as a mix of activewear and American manufacturing. She has also linked it to her patriotic values.
Still, the latest campaign has brought fresh criticism. Some people are questioning commercial ventures involving members of the Trump family and whether their political prominence helps promote private businesses.
