Meghan Markle‘s brand, As Ever, is reportedly facing an alarming decline in traffic during the first half of 2026. This news comes amid Prince Harry‘s, their children Archie and Lilibet’s, and her visit to the UK for their reunion with King Charles. Moreover, fans have called out the Duchess of Sussex for showcasing low-effort brand content and not introducing any new products yet.
Meghan Markle’s As Ever reportedly loses traffic
According to Newsweek, Ever experienced a 46% drop in traffic during the first half of the year (January-June). The monthly visits have also dropped by 124,000, which could prove a major challenge for the brand in bringing it back on track.
This is because the brand sells its product only on the website, so a drop in traffic could also affect sales and overall revenue. Per data from Similarweb accessed by Newsweek, traffic in January was 268,000 visits, but has now dropped to 145,000.
Additionally, many fans have noticed that no new products are being added to the website or marketed, and that content released on social media appears low-effort.
For instance, they specifically pointed out the July 19 post, which featured a croissant with a spoonful of fruit jam, placed alongside a vase of pink flowers. The caption read, “The sweetest season. Berry season calls for fruit spreads, slow mornings, and something homemade.”
Many took to social media to react to the brand’s half-hearted promotional content and promos. A user wrote, “Tell me you’ve given up without telling me.” Another added, “She’s lost interest, just dialling it in at this point.”
A third one mentioned, “It looks like a 2-year-old put that together.” “Is she gonna spend the rest of her life publishing pics of her jam on food?” a fourth one wrote. As Markle’s entrepreneurial and personal life continues to be discussed, she is also set to appear as a guest judge on MasterChef Australia on July 26.
