Hailey Bieber has another reason to celebrate after Rhode reached a major beauty milestone. The skincare brand topped a new list of the most-searched beauty brands on Sephora.com for the first half of 2026. Hailey shared the achievement with fans on her Instagram Stories. The ranking also drew comparisons with Selena Gomez’s Rare Beauty.
The Rhode founder celebrated after new data ranked her skincare brand as Sephora’s most-searched beauty label
RetailBoss recently released a report identifying the beauty brands that generated the most organic search traffic on Sephora.com during the first half of 2026. According to the report, Rhode claimed the No. 1 spot with an estimated 593.9K organic searches between January and June. To celebrate the milestone, Hailey shared the ranking on her Instagram Stories. The published chart also included Danessa Myricks Beauty, Kayali, Kérastase, Merit, Aestura, Dior, EADEM, Beauty of Joseon, The Ordinary, and Saie.
Selena Gomez’s Rare Beauty was not among the 11 brands featured in the RetailBoss ranking. Rare Beauty launched in 2020 and has partnered with Sephora since its debut. The cosmetics brand remains one of the largest celebrity beauty brands in the industry. Still, Rhode topped the latest RetailBoss search ranking for the first half of 2026.
Hailey founded Rhode in 2022 and named the skincare brand after her middle name. The company focuses on simple, everyday skincare products and has built a loyal following through its minimalist branding and social media presence. The brand has continued expanding with new product launches and retail collaborations. The latest RetailBoss report marks another milestone in Rhode’s growth.
Hailey and Justin Bieber married in 2018 after his on-and-off relationship with Selena Gomez ended earlier that year. Gomez later confirmed her relationship with music producer Benny Blanco, and the couple married in 2025. Both Hailey and Selena continue to grow successful beauty businesses while balancing their personal and professional lives. For now, Rhode’s latest RetailBoss ranking marks another notable achievement for Hailey’s skincare brand.
TELL US – DO YOU THINK RHODE DESERVES THE TOP SPOT ON SEPHORA’S LATEST SEARCH RANKING?
Originally reported by Ayusi Adhikari on RealityTea.
