Whoa! Jack White’s 3-in-1 ‘Black Bat Licorice’ Video is Interactive & Incredible

Jack White animated

Whoa. Jack White has revealed his inventive and revolutionary new 3-in-1 music video for his latest single “That Black Bat Licorice,” and it’s quite possibly the most badass video we’ve ever seen. The video offers three original films of differing themes that can be interchanged based on viewers’ interaction with their computer keyboard or tablet screen, alternating between a fascinating animated world, a live-action video and a slow-motion headbanging party. 

The video trio also draws from the vision of three different directors – James Blagden, Brad Holland and White himself. See below for a listing of directors and the vignettes for which they presided over. View the video at jackwhiteIII.com from a computer or tablet for the full interactive experience, or watch below. 


Animated video: Directed by James Blagden

Live Action video: Directed by Jack White

Headbang video: Directed by Brad Holland

Last week, Jack White and Third Man Records announced the release of the 7-inch single version of “That Black Bat Licorice” which is taken from White’s GRAMMY-winning album, Lazaretto (Third Man Records/Columbia). The 7-inch also comes with the non-album B-side “Blue Light, Red Light (Someone’s There)”, a cover of the original Harry Connick, Jr. song. The physical 7-inch is now available for pre-order from Third Man Records. Digital formats of “That Black Bat Licorice” are available through your favorite online retailer.