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WWE Second Quarter Earnings Call Highlights: Vince Explains Why the Brand Split Was Necessary, Talks WWE Network, Social Growth, More

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Photo Credit: Getty Images

Following the publishing of the 2016 second quarter earnings results, WWE Chairman and CEO Vince McMahon, Chief Strategy and Financial Officer George Barrios and SVP Financial Planning & Investor Relations Michael Weitz hosted a conference call today from WWE headquarters in Stamford, and below are some call highlights.

Vince plugged the early success of the WWE brand split and pointed at the competition now existing between Raw and Smackdown. Vince also touted the 7.7 billion video views on WWE’s social and digital platforms for the first half of the year.

Read Also: WWE Reports Record Revenue & Q2 2016 Results

With regards to the brand extension, Vince said due to Triple H’s work in NXT, WWE now has a “plethora” of talent which is why the brand extension makes sense. Vince added you can’t exploit all that intellectual property when you have it, so the company decided to go with two brands. Vince noted the brand extension allows for more PPV, live event and income opportunities, as well as the opportunity to create new personalities for merchandising and licensing purposes.

With regards to the WWE Network, the service launched in 6 new countries in the past year and revenue was up $7.7 million from this time in 2015.

Vince confirmed WWE has purchased the building which houses the WWE TV studios in Stamford, and the purchase will be completed next quarter.

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