Vince McMahon Explains Why TV Ratings Are Not As Important as They Used to Be, Why WWE Does Not “Live and Die” By Ratings

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As noted, Vince McMahon is currently on a 2015 WWE fourth quarter earnings conference call, and during the Q&A portion of the call Vince spoke about current WWE TV ratings.

Vince explained that the company is not as worried about TV ratings as they once were, and he added that while WWE TV ratings might be down, they are not as down as other shows which air on the same networks as WWE programming.

Vince said people just aren’t watching as much TV as they used to, and while TV is still important to WWE, with all the social and digital content they now have, people are consuming content when they want to as opposed to when it airs on TV, which is very important to WWE.

Vince noted WWE used to “live and die” by TV ratings, but those days are gone, and we are in a new era of media.