WrestleMania 38 has two presenting sponsors for the first time ever.
AdWeek‘s David Cohen confirmed Snickers and WWE 2K22 will both serve as presenting partners for WrestleMania 38 in Dallas. Both brands will not only serve as presenting partners for WWE’s marquee event, but they will also be heavily featured during WWE programming on the road to WrestleMania.
“WrestleMania 38 in Dallas will be the most stupendous two-night WrestleMania in history, so it seemed fitting to bring together two of our longest-reigning brand partners,” WWE Head of Global Sales and Partnerships Claudine Lilien said in a statement to AdWeek. “The 360-degree partnership with Snickers and WWE 2K22 will provide maximum reach with activations across our broadcast, digital and streaming assets, as well as our world-renowned roster of WWE Superstars.”
“Mars is excited to continue to bring fun to WWE fans by returning as a presenting partner of WrestleMania, this year alongside our friends at 2K,” Mars Wrigley senior director Michelle Deignan said. “At Mars, we know the WWE fan base is passionate and hungry for more entertainment, and we look forward to giving them a solution to those moments when they are feeling out of sorts, in a way only Snickers can deliver on.”
WrestleMania 38 marks the first time multiple presenting sponsors have been used for WWE’s biggest event, but Snickers continues its streak by having its name featured for the seventh consecutive year. Snickers was not only the presenting sponsor for WrestleMania 37 in Tampa, but the candy bar brand also sponsored the main event match itself.
WrestleMania 38 will take place on April 2 and 3 at AT&T Stadium.
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