WWE’s Chief Brand Officer (CBO) Stephanie McMahon claims that the company is trying to become more and more inclusive, which is the reason for the ‘Then. Now. Forever. Together.’ message that now airs before televised WWE events.
McMahon spoke with Forbes to explain the change, touting inclusivity as the main reason the company added the word together to their message.
“Ultimately what the signature does is it recognizes our fans, it recognizes our community, and the message of inclusivity is so important. WWE has always been about inclusivity. We are all about bringing people together, putting smiles on people’s faces and creating moments and memories that last a lifetime. Standing on the stage for WrestleMania 37 at Raymond James Stadium looking out at history being made in that moment was absolutely the shining moment that brought it all together. Bringing our community together isn’t something we just started doing, it’s something we’ve been doing since our inception,” McMahon said. “This time really brought it home in such a different way and we wanted to highlight and call attention to it. It’s also a way of reinforcing to our fans that they belong. We have all these different people who are fans of WWE. No matter who they are, no matter what they do for a living, no matter where they live, no matter how much money they make, they belong, they are a part of WWE and that’s the inclusive nature of our community and the bigger WWE family.”
McMahon would go on to say that WWE is indeed looking at going back to a ‘normal’ touring schedule during the second-half of 2021.