WWE is cracking down on talent that use their WWE social media accounts to promote third-party businesses, people, brands, and charities.
WWE is issuing a warning to first-time offenders of the third party restrictions according to Wrestling Inc. It will be followed up with a fine and even a suspension if talent continues to violate the tacked-on clause, which restricts WWE superstars from using Twitch, Cameo, and other third-party platforms.. These issues led to Zelina Vega being released from the company last year.
Back in September, WWE issued the following announcement about the decision:
Much like Disney and Warner Bros., WWE creates, promotes, and invests in its intellectual property, i.e. the stage names of performers like The Fiend Bray Wyatt, Roman Reigns, Big E, and Braun Strowman. It is the control and exploitation of these characters that allows WWE to drive revenue, which in turn enables the company to compensate performers at the highest levels in the sports entertainment industry. Notwithstanding the contractual language, it is imperative for the success of our company to protect our greatest assets and establish partnerships with third parties on a companywide basis, rather than at the individual level, which as a result will provide more value for all involved.