Former WWE superstar Aiden English recently spoke to Fightful about numerous topics and one of the topics brought up was regarding social media. Many people often wonder if WWE tells talent what to tweet and when to tweet it. Aiden English gave some insight on this.
English said, “I mean, it would depend. Most often it was just if they needed you. Like, if you were taking part in some kind of media campaign. Say, you helped film a commercial for Snickers or something like that. They might be like, “Hey, the campaign launches on Friday, could you just please do a tweet?” Nobody’s ever saying, “You have to send this tweet.” It was always, “Hey, here’s a link. Just tell people to check out the commercial or enjoy Snickers or something like that.”
Aiden continued by saying that WWE enjoyed it when superstars would willingly tweet what was asked of them. “Obviously, the more kind of stuff you were doing with that the better. Occasionally if it was part of the TV program where [they] want to get this match set-up via Twitter, like they sometimes do—like, “Challenge accepted” kind of tweets—you were obviously given that. They would see you at TV or call you or text you or things like that. It was pretty loose handed if it was.”
The complete interview is available from Fightful here.