John Cena is Super Bowl-bound—the WWE star is featured in a new star-studded commercial for Michelob that is set to air during Sunday’s big game.
The new ad, titled “Jimmy Works It Out,” stars late night TV host Jimmy Fallon as he learns that fitness can in fact be fun with the help of a number of world-famous athletes like Cena, Usain Bolt, Brooks Koepka, and Kerri Walsh Jennings. In the commercial, Fallon sets out on a series of inherently fun workouts, all of which are followed by a round of light, refreshing Michelob ULTRAs. With only 95 calories and 2.6 carbs, Michelob ULTRA is the perfect beer with which to celebrate your hard work in the gym, on the court and beyond.
“For this commercial, Michelob ULTRA was looking to cast someone who hates working out and loves drinking beer,” said Jimmy Fallon. “Luckily for me, when you Google that my name is the first thing that pops up.”
Michelob ULTRA, the fastest-growing beer brand in the country by share and #2 beer in the country in dollar sales, unveiled its new Super Bowl commercial reinforcing that fitness can be enjoyed. The 60-second ad highlights the brand’s belief that all the hard work you put into being active is only worth it if you enjoy it – especially when you can do it with a Michelob ULTRA afterward.
“Michelob ULTRA has always celebrated the active, balanced lifestyles of our drinkers and this year we’re showing people like Jimmy — those who may think fitness is a chore — that they don’t have to sacrifice fun to live an active lifestyle,” said Azania Andrews, Vice President of Marketing, Michelob ULTRA. “In our new campaign, people will see that working hard and enjoying themselves don’t have to be at odds with each other. We’re excited to use the Super Bowl stage to let viewers know that you can have your beer and drink it too.”
The ‘Jimmy Works It Out’ ad is a part of Michelob ULTRA’s brand campaign “Do It For The Cheers,” a fully-integrated campaign celebrating the important role enjoyment plays in active consumers’ day-to-day lives. The brand will create new ways to bring fun to wellness throughout the year, one of which will be signing 2,600 consumers to official Team ULTRA endorsement deals. Team ULTRA will “recognize and reward individuals, groups of friends, and local crews who are Pros at Enjoyment, providing beer, gear, and VIP access to events throughout the year.”
Check out the spot below: