Following the reveal of a new commercial featuring “Stone Cold” Steve Austin for SmackDown’s move to FOX, WWE announced more details for their new “We’re All Superstars” campaign.
FOX Sports will premiere the first on-air spot tonight during their new college football pregame show, BIG NOON KICKOFF, at 6:30 PM ET on FS1. As seen in the first video below, a wide range of everyday and celebrity WWE fans embrace their inner “Superstar” – a grocery store clerk, a spelling bee winner, kids at the swimming pool and more. These fanatics imitate their favorite WWE Superstars’ signature moves, celebrating the WWE’s outsized influence on pop culture.
WWE Superstars “Stone Cold” Steve Austin, John Cena, Kofi Kingston, Becky Lynch, Ric Flair, Charlotte Flair, The Undertaker and The Rock are seen alongside Snoop Dogg, Gordon Ramsay and other athletes in the first clip, with three more fan-focused videos set to debut in the coming weeks.
It was also noted that SmackDown Live will be rebranded as Friday Night SmackDown once the show debuts on October 4 on FOX. The “We’re All Superstars” campaign was created by Wieden+Kennedy New York and FOX Sports.