According to the latest edition of the Wrestling Observer Newsletter, roughly 98,000 homes purchased AEW’s Double or Nothing on PPV. All In last year drew around 55,000 buys, meaning that AEW’s debut came close to doubling their audience at home. The newsletter also notes that this number should increase with replay buys and could top ECW’s biggest-ever show, which did 99,000 buys. If that does come to pass, AEW will have hosted the biggest PPV in wrestling history outside of WWE and WCW.
It’s also worth noting the type of people ordering the show. When comparing traditional PPV buys to digital streaming purchases, it was close to a 50/50 split. This is different from typical productions, which only do up to 25 percent of their business online. The data suggests that more tech-savvy (read: younger) viewers were turning, which is good news for the upstart brand.
Fans from the United States took up two-thirds of the audience, with the UK coming in second and Australia, Germany, and Canada ranking behind that. The AEW pre-show aired live on ITV in the UK, which could have boosted awareness of the show in that region.
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