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Paul Heyman On His Promo Style: ‘I Always Know How I’m Ending’; Talks Relationship With Brock Lesnar

Paul Heyman took the opportunity to speak with Yahoo! Sports about his long-time friendship with his business partner in crime, Brock Lesnar. In the feature, Heyman talks about how he has honed his speaking skills when cutting a promo and the aspects he has taken from his late father and implemented them into a persona in the squared circle. Quotes from the piece are below:

Paul Heyman on promo style and what he adopted from his father and tailored it for the wrestling ring:

“I always know how I’m ending [when I prepare and cut a promo],” Heyman told Yahoo Sports. “I know the point that I’m making — the big finish — how I’m getting to the big finish and what’s the turning point that takes me home. In crafting any promo it’s a lot like when I grew up and I went and watched my father, who was a personal injury attorney, perform in front of juries. It’s where I get the name advocate from, because my father was an advocate. I watched my father make the case and that’s what I try and do in terms of promos, I try and make the case.”

On his relationship with Brock Lesnar:

“The respect, admiration and the honesty between Brock Lesnar and Paul Heyman is 100 percent authentic,” Heyman said. “We are fantastic business partners, associates and best of friends because we are violently honest with each other, no punches pulled, no sensitivities honored, uninhibited approach to both business and friendship in which anything can be said as long as it’s heartfelt.

“That has always been the way between us, since the first day we met. I cannot imagine having that level of openness with anyone else of Brock’s stature and I don’t know if he could trust getting that openness from anyone else except the person that has been with him since the day that he debuted on WWE television. It’s a lot like everything else involving Brock Lesnar, it’s quite unique, different from anyone else, it doesn’t fit any standard definition.”

“I think the general public and even those who aren’t fans of Brock Lesnar but admire his greatness, don’t truly have the mindset of understanding how unique and how rare and how once-ever Brock Lesnar truly is,” Heyman said. “Brock Lesnar is so important to WWE because no one on the face of the planet can match up against Brock Lesnar. There is no one on any roster in mixed martial arts or sports entertainment that can compare to the resume, the accomplishments or the ability of Brock Lesnar. He’s a once-ever athlete and a once-ever performer.”

Much more is from this piece including Lesnar’s ongoing “cash-in” tease and being the eighth man in the Money In The Bank Ladder match.

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