John Cena
Photo Credit: SKYY Vodka / Campari America

John Cena Talks The Importance Of Diversity In America As The Face Of New Campaign

John Cena
Photo Credit: SKYY Vodka / Campari America

John Cena recently teamed up with SKYY Vodka to become the face of their new “Proudly American” campaign and the 16-Time WWE Champion talked with Business Insider about why his was attracted to the campaign. He delves into the values he takes with him personally about diversity in America. Some quotes are below:

John Cena on diversity in America:

“You can argue anything. And you can use political rhetoric to pull anything into your gravity if you want,” he told INSIDER. “But if people care to politicize [diversity], which is written into the very fiber of what the United States of America stands for, if they want to make an argument out of it, then I don’t want to be a part of that argument.”

On what drew him to SKYY Vodka’s campaign:

“I was really drawn to the fact that it was titled ‘Proudly American.’ I am a proud patriot, and I think a patriot first, above all,” he told us, adding that an embrace of diversity is “pretty much how I define American patriotism.”

“I think it’s a message that’s not only good now, but it’s good anytime and anywhere,” he said. “I think, no matter what the situation — if it’s hard political times or if it’s everybody playing nice together — the message of embracing diversity is important every single day, no matter where you are on your history timeline.”

On not looking like the most “diverse” person but still being apart of the campaign:

“If someone criticizes my race or my sexual orientation and their comment is that I’m now allowed to embrace diversity, that’s very closed-minded,” he said. “Because if you do that, you essentially aren’t diverse… That’s something I thoroughly don’t agree with.”

On the hard times in America and why that may be:

“One could speculate that the reason for all the political tension is that America is, once again, going through a giant phase of change,” he continued. “And I think we’re going to come out great. I think it’s going to be a wonderful thing. It’s just not without its bumps and bruises.”

Read the entire article from Business Insider by going here.

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