While 2017 was undoubtedly a weak year as a whole for the SmackDown brand, one area they excelled at was the tag team division. With the best tag teams in the world on the brand, it would see the birth of an incredible feud in The Usos vs The New Day. It was similar to Charlotte Flair vs Sasha Banks in 2016 in that each time they faced each other, the title would change hands.
The story was that both teams were so equal that at any given occasion, one team would get the better of the other. Since the automatic rematch clause kept happening, they decided to end the rivalry once and for all at WWE Hell in a Cell, inside the cell. It turned out to be one of the more brutal Cell matches of the PG Era and it was the perfect culmination of an incredible rivalry, where The Usos came out on top.
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