Sydney Sweeney goes topless yet again for another sports ad after backlash. Sweeney dropped a new NSFW ad for the prediction market Novig. This comes after the Euphoria star previously associated herself with promoting the company’s sports prediction platform. Notably, female athletes and critics slammed the ad for sexualizing women in sport for eyeballs rather than championing them.
Sydney Sweeney released another revealing Novig campaign after female athletes criticized the original ad
Sydney Sweeney poses topless for the new Novig campaign despite the backlash over her previous ad. She modelled wearing only a pair of white Novig underwear. She covered her chest first with her long golden hair and then with footballs. She shared the video with the caption “No BS. Just Sports” and tagged Novig.
“The Housemaid” star remarked: “There are grown men making spreadsheets to bet on what color underwear I’m wearing. I mean, I’m flattered?” Then, Sweeney talks about someone “betting their 401K on a war” before adding, “Novig is just sports,” as if trying to defy the criticism.
Towards the end, she holds two footballs to her chest, with “Just Sports” written on the screen. The ad has garnered 621K likes, 226K shares, and 10.7K comments on Instagram at the time of writing.
Fans had varying reactions on Instagram. Some supported Sweeney for standing her ground, while others criticized her for continuing to do the same. One fan commented, “Love that she doubles down on the hate.” A second fan wrote, “She’s just enjoying ragebaiting u guys,” followed by laughing emojis. A third fan penned, “My feed is going to be full of angry jelly ladies again,” accompanied by an emoji.
A fourth fan chimed in, “This is genuinely just embarrassing.” A fifth fan stated, “Why do you have to be naked to market sports? What’s the correlation?” Finally, one fan remarked, “NOT AGAIN PLEASE.”
