Kylie Jenner is launching new complexion essentials, and the campaign image has stunned many of her fans online. The beauty mogul posed in a dress unlike what’s usually seen in typical product shoots. Promoting her brand’s upcoming powder, primer, and brush launch, Jenner went fully conceptual, turning the product itself into the outfit.
Kylie Jenner stuns in bold new shoot for cosmetics
Jenner wore a strapless mini dress entirely constructed from round compact-style discs in shades of beige, peach, cream, and tan. Each circular piece appeared to mimic a pressed powder compact, layered and clustered together to form the bodice and skirt of the dress. The effect was clever and instantly eye-catching, a literally wearable beauty product.
The neckline plunged deep at the chest, with the discs forming a sweetheart-style top before cascading down into a fitted mini silhouette. The dress hugged her figure tightly through the bodice before flaring out slightly toward the hem.
She kept her hair pulled back into a sleek, low style, letting the dress remain the complete focus. Her makeup was soft and dewy, in keeping with the brand’s “blur and brighten” messaging for the new launch.
