An insider has revealed that claims suggesting Meghan Markle’s As Ever brand has gone bankrupt are false. Meghan Markle launched As Ever, a lifestyle brand, in 2025. It is centered on thoughtful living and includes products that aim to bring joy and elevate everyday routines. Some of the most notable items from the lifestyle brand include fruit spreads and signature candles. As Ever was launched around the same time her cooking show, “With Love, Meghan,” aired on Netflix, and the show was also linked to the brand.
Meghan Markle’s spokesperson reportedly said the new As Ever bankruptcy claims are false
Meghan Markle’s spokesperson has reportedly said there is no truth to claims that her As Ever brand is facing bankruptcy. Markle launched her lifestyle brand in 2025, around the same time she also appeared in the Netflix show, “With Love, Meghan.” The lifestyle series reportedly ran for two seasons before being canceled ahead of a third run.
Meanwhile, Netflix also reportedly ended its partnership with the brand. Amid this, recent reports began suggesting that As Ever was on the brink of collapse.
According to a report by Express, the brand’s official sales numbers have not been released. Earlier this year, reports suggested the website had seen a 36% growth since October. However, more recent data indicated a drop in traffic to the As Ever website, leading to speculation that the brand may not last until the end of the year.
However, an insider close to the Duchess has dismissed these bankruptcy claims as false, calling them mere speculation.
The spokesperson said, “As Ever continues to grow as an independent business, supported by a strong customer community and an exciting pipeline of future products. As with any growing brand, we make decisions based on long-term planning and customer demand, not tabloid conjecture.”
They added that the brand remains focused on delivering quality products and making customers happy.
Originally reported by Chhavi Puri on RealityTea.
