Nutella’s marketing team showcases brilliant promotional chops in NASA’s Artemis II viral footage. For those unversed, Artemis II marks the first time in over 50 years that astronauts have traveled beyond low Earth orbit. NASA launched the mission on Wednesday, April 1, comprising four astronauts: Christina Koch, Reid Wiseman, Jeremy Hansen, and Victor Glover.
Nutella goes viral after NASA Artemis II footage cameo
Nutella cashes in on the Artemis II hype in a viral footage cameo. Artemis II is not just a proud moment in space travel but has also cemented itself as a pop-culture phenomenon. On April 7, Nutella capitalized on a free advertising moment by sharing a quirky video on their X.
They captioned it, “Honored to have traveled further than any spread in history. Taking spreading smiles to new heights,” followed by a heart emoji. In the brief six-second video, a jar of the delightful chocolate-hazelnut spread floats in the spacecraft. The in-video caption reads, “Nutella is out of this world,” followed by dramatic music, adding an extra dose of fun to the video.
Unsurprisingly, the clip went viral, garnering 33K likes, 6K retweets, 1.7K bookmarks, and 700 comments in record time. Several fans took to X to react to this. One fan quipped, “Limited edition ‘Moontella’ coming soon or nah?” A second fan commented, “Nutella marketing team, watching their job do itself….”
A third fan penned, “Billions spent to reach space, and a jar of Nutella steals the spotlight for free.” Finally, a fan joked, “The astronauts, when they realized they had Nutella but no crepes.” NASA’s Kennedy Space Center joined in the fun and tweeted, “Enjoying sweet treats while our Artemis crew takes sweet photos of the Moon!”
However, in a fresh statement, NASA denied product placement claims after Nutella’s viral video. Fans suspected that it was a well-timed product placement, but it turns out these claims are false. Agency press secretary Bethany Stevens told Futurism, “NASA does not select crew meals or food in association with brand partnerships. This was not a product placement.”
