A recent taste-test video featuring Chris Kempczinski, the CEO of McDonald’s, has unexpectedly sparked a playful fast-food rivalry online. After Kempczinski shared a clip trying the chain’s Big Arch burger on Instagram, competing brands quickly jumped into the conversation with parody videos of their own. This is actually leaving fans of various fast-food joints buzzing online.
Burger King, Wendy’s, and more troll McDonald’s CEO’s Big Arch taste test video
McDonald’s recently posted a picture of their latest burger, the Big Arch Burger, with the caption, “Take a bite of our new product.” After this, Chris Kempczinski, the CEO of McDonald’s, posted a taste-test video of the burger. As soon as this video went live on social media, the brand’s rivals, including Burger King, Wendy’s, and others, began posting tongue-in-cheek responses, turning the moment into a viral burger showdown across social media.
In fact, many of them even commented on the post and the reel. While some fans appreciated the post, calling the burger “scrumptious,” “pretty good,” and “fire,” some others absolutely trolled it by calling it, “McDonald’s posting a burger that looks like it was made by a Michelin star chef, knowing full well the one you get at the drive-through will look like it was sat on. The audacity is genuinely impressive, though, and I will still be buying it immediately.” Meanwhile, Wendy’s commented, saying, “Comment section is doing my job better than I ever could.”
Meanwhile, many fans have also trolled the video by parodying Chris Kempczinski. This included A&W Canada, which copied the way he acted with their “new product.” Further, several rival brands have parodied this video by taking a bite out of their own burgers. This included Burger King’s CEO, Tom Curtis. This reel, where he took a bite out of a Whopper, was posted with the caption, “Thought we’d replay this.” Furthermore, even Wendy’s US president made a similar video, which was posted with the caption, “This is what it looks like when you don’t have to pretend to like your product.” These videos have left fans cheering and laughing.
