Meghan Markle‘s venture, As Ever, is doing well, and with positive results, she is planning to expand her line. According to a source, the Duchess of Sussex plans to expand her business in the U.K. as well. However, while supportive of Markle’s expansion, Prince Harry is ‘encouraging’ her not to compete with King Charles Highgrove, as it “is not simply a lifestyle label – it underpins charitable initiatives that are deeply personal to Charles and tied to his public service identity.”
Prince Harry ‘encouraging’ Meghan Markle to not compete with King Charles brand, per source
Meghan Markle is eyeing an expansion of her venture, As Ever, in the U.K., following its success. The Duchess of Sussex wants to “establish As Ever as a serious international player.” For this, she is “thinking in terms of global distribution, strategic retail partnerships and building recognition well beyond America.”
But her husband, Prince Harry, is worried that Markle selling “artisanal preserves” in the U.K. might lead to direct competition with King Charles’s Highgrove products, which support his charity foundations. That is why a source told OK! Magazine that the Duke of Sussex “has tried to gently encourage” his wife to “take a more pragmatic view of the situation.”
Although Harry “isn’t dismissing her ambition, but he questions whether this particular product needs to be the flagship of her identity as a businesswoman.” The Duke believes that Markle could generate significant revenue through other channels, such as “media, speaking engagements, partnerships,” without any complications, given his understanding of “how sensitive the issue is for his father.”
“In royal terms, anything that appears to encroach on Highgrove’s commercial space is not just business – it touches on legacy, duty and the charitable work tied to the King’s name. There’s a feeling in some quarters that Meghan’s expansion could be interpreted as siphoning attention or revenue from something that directly supports royal causes,” the source added.
And since Prince Harry is “trying to rebuild trust and show goodwill after years of strain” with the monarch, he is trying his best to make his wife understand “perception is everything when it comes to his family, but she refuses to see it as a confrontation.”
“She views it as independent enterprise and refuses to frame it as an attack. That disconnect is what’s causing tension – Harry is focused on reconciliation, while Meghan is focused on growth, and those priorities don’t always align,” the insider added.
Originally reported by Parul Singh on Reality Tea.
