In the world of beauty, trends move in cycles, and Selena Gomez is signaling the return of one of the previous decade’s most iconic aesthetics. In a recent three-photo carousel shared by Rare Beauty, the founder took a deep dive into the archives to showcase the brand’s origins.
Selena Gomez proves 2016 is truly back with edgy smoky eyes in throwback photos
Check out Selena Gomez’s latest photos below:
Accompanied by the caption, “when we said 2016 was coming back, we meant it…,” the images offer a nostalgic glimpse into Gomez’s creative journey. These photos, dating back to 2016, capture her immersed in the early stages of formula development and packaging design nearly four years before the brand’s official launch.
Across all three photos, Gomez is the epitome of mid-2010s glamour. The focal point is a classic, dark brown smoky eye — a sharp departure from the clean girl aesthetic of recent years. The look is defined by shimmery, deep-toned liner and voluminous lashes that create a dramatic, sultry finish.
To balance the intensity, she wears a perfectly applied neutral lip and her hair in loose, voluminous waves. Whether poring over product samples or posing behind the scenes, Gomez proves that the bold makeup choices of 2016 remain just as impactful today.
Originally reported by Samridhi Goel on theFashionSpot.
