A new chapter is unfolding in the life of Kanye West’s eldest child, North West. Whispers in the music industry suggest the rapper’s daughter is on the verge of making her own mark. North West has reportedly secured a deal with her dad’s label, carrying on the Heartless singer’s legendary legacy.
Kanye West’s daughter North reportedly signs with dad’s label
North West is joining forces with her dad’s empire, reportedly signing with Kanye West‘s label, Gamma.
According to Rolling Stone, Kanye West and Kim Kardashian’s daughter has signed a major deal with Gamma, an independent music company founded by former Apple executive Larry Jackson. The announcement after the release of North West’s latest single, Piercing on My Hand, dropped via North West/Gamma.
The song, released February 6, arrived on the heels of her dermal hand-piercing reveal, which sent shockwaves across social media. It is a bold statement of self-expression, responding to the scrutiny surrounding her edgy aesthetic.
Launched in 2023, Gamma has a notable roster, including Mariah Carey, Usher, and Snoop Dogg, and has partnered with Kanye West for his upcoming album, Bully. Gamma’s partnerships span beyond music. They have teamed up with sports icons like Stephen Curry for major collaborations, including his Under Armour deal.
Meanwhile, the 12-year-old’s musical journey isn’t new either. She has previously collaborated with her dad and Ty Dolla $ign on Talking/Once Again and featured on FKA Twigs’ Childlike Things.
North West first unveiled the track in January, sharing the stage with her father, Kanye West, in Mexico City. They performed to a sea of 40,000 fans, marking a memorable debut of the song produced by Ye and Will Frenchman.
“Shopping in Japan, that’s where I’m at/ Went to school two days, then I got expelled like that”, the young star shares her story in rhyme.
The track’s arrival has sparked considerable interest, with fans and industry insiders alike keenly observing her trajectory in the music landscape.
