Bad Bunny’s Super Bowl Halftime Show has thrust Puerto Rico into the international limelight, triggering a surge in tourism interest. The island’s vibrant culture and stunning landscapes are now on the radar of travelers worldwide, with travel searches for the Caribbean island skyrocketing. From music festivals to stunning beaches, people are finally noticing all that Puerto Rico has to offer.
Bad Bunny’s Super Bowl Halftime show fuels Puerto Rico travel
Bad Bunny‘s electrifying Super Bowl LX halftime performance has sparked a travel frenzy, with fans eager to explore Puerto Rico and beyond as flight searches spike up to 245% in just a few days. According to Expedia’s data, San Juan saw a 240% increase, while the Latin superstar’s hometown, Vega Baja, experienced a whopping 1,450% spike in interest.
“Pop culture has a real influence on where people choose to travel, and we’re seeing that play out in a big way this week,” Melanie Fish, Expedia Group’s Vice President of Public Relations, shared with Billboard. “After Sunday’s halftime performance, searches on Expedia for Puerto Rico and other key Latin American destinations skyrocketed as travelers looked to experience the energy they saw on stage for themselves. It’s a great example of how music and culture can inspire your travel plans, uncovering destinations you’ve never visited before.”
The halftime show, which celebrated various Latin American cultures, has led to increased travel interest in the region. Notably, flight searches for Mexico have increased by 210%, Brazil and Colombia by 120%, and Argentina by 70% over the comparative period.
Additionally, interest in Bad Bunny’s Debí Tirar Más Fotos World Tour is escalating, particularly given his previous announcement that the tour will not include stops in the United States.
As Puerto Rico’s tourism industry gears up for a boost, locals are hoping that the attention will lead to positive change and recognition of the island’s complex history and struggles. “When a Puerto Rican like Bad Bunny takes the stage on such a prominent platform, it serves as a reminder to audiences that Puerto Rico is real,” says Caribbean music academic, Wilfredo José Burgos-Matos.
