Sarah Ferguson has spent years trying to find steady ground in public, often while the story around her former husband, ex-Prince Andrew, keeps her in the spotlight. But now, a PR expert claims that the best path forward for Ferguson won’t come from a big public push at all. Instead, it will come from patience and distance.
Sarah Ferguson urged to ‘separate’ herself from Ex-Prince Andrew by PR expert
Talking to the Express, Renae Smith, founder of PR and branding agency “The Atticism,” suggested Sarah Ferguson still has a narrow window for a future reset, but the condition is for her to keep distance from her ex-husband, the former Prince Andrew. In that, Smith claimed that Ferguson must avoid the visibility that can backfire when public feeling runs cold.
Smith told the outlet, “For Fergie, the guidance would be to separate her identity from his as much as possible, but quietly,” adding that the message should stay consistent and calm rather than theatrical or defensive.
Moreover, Smith warned Ferguson, saying, “If I were advising her, I would be strongly discouraging any idea of a reinvention or comeback at this point.” Instead, Smith argued that Ferguson should keep a low profile and let time pass before making any move that could look like an attempt to grab the spotlight, cautioning, “This is not the moment to go large, reposition, or seek visibility. That would be a serious misread of public sentiment.”
Additionally, the expert gave Ferguson a clear timeline, saying any attempt to push forward too soon could do lasting damage. Smith said, “It really depends on how all of this plays out – but for now, absolutely not. No way.”
The idea is for Sarah Ferguson to keep her life private and draw a clear line between herself and the drama around her ex, the former Prince Andrew. If she wants a comeback, the expert’s view is that she will need to earn it slowly by staying out of the headlines.
Originally reported by Ishika Mishra on RealityTea.
