Former Philadelphia Eagles center Jason Kelce is gearing up for a high-profile appearance at the 2026 Super Bowl. The six-time Pro Bowl selection is known for his exceptional skills on the field and infectious personality off it. The NFL alum is headed back to the Super Bowl, but this time, there’s a catch.
Jason Kelce stars with Beau Allen in new Super Bowl ad
Jason Kelce won’t be playing at the 2026 Super Bowl. However, he’ll be making his presence known. The NFL star is teaming up with former Eagles teammate Beau Allen for a hilarious Super Bowl ad.
As reported by AdWeek, the beloved Eagles center is trading tackles for laughs in a Super Bowl ad for Garage Beer. He co-owns the light lager company with his brother, Travis Kelce.
The commercial marks a milestone for Garage Beer, launching its first-ever Super Bowl campaign. The ad will air regionally, covering Philadelphia and surrounding areas, including parts of Pennsylvania, New Jersey, Delaware, and Maryland.
Garage Beer’s Super Bowl ad playfully nods to Budweiser’s iconic Clydesdale commercials, swapping grandeur for grit with a tongue-in-cheek twist on classic Americana. Ditching polished nostalgia, the brand takes a more down-to-earth, blue-collar approach.
Shot on a farm near Kelce’s hometown, the 60-second spot shows Kelce and ex-teammate Beau Allen tackling farm chores like loading beer crates and shoveling stalls. The ad’s voiceover starts by praising old-school values. The camera then pans to a fresh manure pile and two shovels in a hilarious jab at tradition.
Later, Allen spots something on Kelce’s face, and he tries to wipe it off, only to make a bigger mess. Deadpan humor ensues as Kelce says, “These beers taste great, but it smells like s**t,” before the tagline kicks in: “Garage Beer gets the job done.”
Garage Beer launched as a craft label in 2018. It subsequently gained independence and expanded its distribution nationally. The Kelce brothers joined as major investors in 2024, throwing their weight behind the brand.
