Sydney Sweeney’s new lingerie line, SYRN, has reportedly stirred competition with Kim Kardashian’s SKIMS. Many fans believe that Kardashian’s recent Instagram post may have been a subtle response to The Handmaid star’s latest launch.
Fans think Kim Kardashian overshadowed Sydney Sweeney
Sydney Sweeney recently made headlines following the launch of her lingerie brand, SYRN, on January 28. To promote the line, the Euphoria actress posted a series of Instagram photos, modeling several of her new designs.
Shortly after the brand launch, Kim Kardashian posted an Instagram photo, rocking one of her SKIMS designs. Fans are now convinced that the post was in response to Sweeney’s new lingerie line, sparking rumors of competition between the two founders.
Kardashian’s January 28 Instagram post shows the billionaire socialite posing in a black and espresso lace lingerie set with a matching silk kimono draped over. In the caption, Kardashian wrote, “xoxo,” tagging the official SKIMS page.
Fans quickly flooded the comments, reacting to the sensuous look. However, many noted the timing of the post, saying how it came just a day after Sweeney unveiled her SYRN brand. Reacting to the supposed competition, one fan wrote, “Kim said not today Sydney Sweeney!”
Another user penned, “Is this the Sweeney fight back,” while a third fan added, “I hope the battle rages for ages.” A fourth fan quipped, “Sweeney was found SHAKING.” Another user commented, “Everybody’s feeling the heat and competition in the lingerie segment with Sydney Sweeney’s launch.” However, neither Sweeney nor Kardashian has addressed the speculations.
Sweeny’s SYRN offers a wide variety of lingerie sets across four main concepts: “Seductress, Romantic, Playful, and Comfy.” Each theme features unique designs ranging from lacy two-pieces to comfortable athleisure outfits.
Meanwhile, Kardashian’s SKIMS has grown into one of the world’s most recognized lingerie and apparel brands since its inception in 2019. The brand specializes in catering to different skin tones and offers an array of stunning designs for both women and men. Over the years, SKIMS has released loungewear, accessories, bodysuits, shorts, hoodies, and many other items.
