Matthew McConaughey trademarks his famous catchphrase, “Alright, Alright, Alright!” against rampant AI misuse. Interestingly, the actor first used the catchy line in 1993’s Dazed and Confused. Since then, fans have associated it with his signature line. He also used it during his 2014 Oscar-winning speech for Dallas Buyers Club.
Matthew McConaughey just trademarked his ‘alright, alright, alright’ catchphrase
Matthew McConaughey secured his well-known “Alright, Alright, Alright” catchphrase to combat AI misuse. The attorneys for entertainment law firm Yorn Levine, representing the Interstellar star, have obtained eight trademarks from the U.S. Patent and Trademark Office over the last couple of months. The attorneys revealed that this move is aimed at protecting his voice and signature traits from notorious and unauthorized AI use (via Variety).
This includes securing a sound mark on McConaughey’s real voice when he says his iconic catchphrase for the first time in Dazed and Confused. Fans are aware of the fact that the memorable catchphrase is very close to his heart. Notably, McConaughey’s lawyers applied for trademark protection in December 2023. However, the USPTO granted the trademark two years later, in December 2025.
As per the trademark registration for the “Alright, alright, alright” sound mark: “The mark consists of a man saying ‘ALRIGHT ALRIGHT ALRIGHT’, wherein the first syllable of the first two words is at a lower pitch than the second syllable, and the first syllable of the last word is at a higher pitch than the second syllable.”
Moreover, his attorneys have secured other important IPs against unauthorized AI use as well. These include a seven-second clip of McConaughey standing on a porch and a three-second clip of him sitting in front of a Christmas tree. Furthermore, there is an audio recording of him saying, “Just keep livin’, right?” After a brief pause, he says, “I mean,” and ends it with, “What are we gonna do?”
In simpler words, McConaughey has not only trademarked his iconic catchphrase but secured the way he says it as well. It means miscreants cannot replicate the catchphrase or the actor’s voice and tone using AI tools with deceptive intentions.
