Kendall Jenner has entered a new era as the Global Fragrance Ambassador for Emporio Armani Beauty. The brand announced the high-profile partnership on Tuesday, January 6, to mark the launch of its newest scent, “Power of You” Eau de Parfum. “Joining the Emporio Armani family was a total no-brainer,” the supermodel said. “I’ve always loved that they empower you to just be who you are. The Power of You Eau de Parfum scent is everything—it’s magnetic, rich, and feels really sensual.”
Kendall Jenner stuns in strapless crop top and pants for Emporio Armani
Check out Kendall Jenner’s gorgeous look here:
The new campaign holds special meaning for the fashion house. It represents one of the final major projects Giorgio Armani personally approved before he passed away in late 2025. Director Gordon von Steiner captured the 30-year-old model in a series of cinematic vignettes for the debut. These visuals highlight Kendall donning a sleek, strapless crop top that perfectly showcases her toned abs. She paired the look with tailored pants to complete the “baddie” glamour aesthetic.
The “Power of You” fragrance features a sophisticated blend of maracuja, citrus, and vanilla bean. Armani designed the scent to celebrate individuality and inner strength. The perfume will arrive at major retailers like Sephora from January 20, 2026.
Originally written by Samridhi Goel on theFashionSpot.
