Spotlight | Thomas Pink: An Englishman in New York
British brand, Thomas Pink recently unveiled its latest global creative campaign. Aptly named “An Englishman in New York”, this campaign offers a glimpse into the brand’s Autumn/Winter 2015 collection of business looks, weekend and party wear.
Now part of the Moet Hennessey Louis Vuitton group, the Thomas Pink brand began over two centuries ago by a London tailor named Mr Pink, of course. His original design was the iconic hunting coat and because they were made with scrupulous attention to detail, exclusive fabric and exquisite craftsmanship, that combination became the standard. In the same way, the company is known for it’s flawlessly designed shirts.
A well-made, even-tailored, button down shirt is at the top of the must have’s list for everyone. If you don’t have one in your closet that fits you really well and can be paired with literally anything, you should probably start questioning your wardrobe strategy. No, seriously. There’s no excuse, Thomas Pink makes it easy. They offer various shirt fits that cover any body type. The “Classic’ is the original fit that really got the ball rolling for this brand, followed by the “Slim Fit” (contoured, contemporary look), “Super Slim Fit” (tailored cut with a slimmer chest) and “Casual” (relaxed) style. The shirts, along with it’s mascot Cheeky Fox are a reminder of Mr. Pink’s tradition of quality and workmanship but the new campaign truly shows exactly how to pull off the looks from the collection.
Shot by photographer Matthew Brooks and directed by Thomas Pink’s Creative Director, Florence Torrens, the campaign portrays the brand’s international appeal by depicting an Englishman in New York. Natty British codes can be spotted throughout, as models wearing the new Autumn/Winter 15 collection carry copies of The Racing Post, eat bags of Walkers crisps and befriend a British Bulldog.
To celebrate their customer’s truly international perspective, they have set out to illustrate the Thomas Pink man in all the greatest cities around the world, beginning with New York. The campaign showcases full PINK menswear and womenswear looks that are inspired by a heady mix of London’s well known landmarks, motifs and characters. However, if you’re a New Yorker and something looks familiar in the shots, it’s because the shoot was set against the backdrop of New York’s busiest hotspots, including the West Village, Chinatown, Lower East Side and Meatpacking District. The East coast welcomes you Mr. Pink.
Photo: Matthew Brooks, courtesy of Thomas Pink.