Radisson Hotels, Radisson Blu Raise International Game
In the modern, multi-billion dollar hotel business, you can’t afford to stand still and ignore industry trends. A company must evolve and continually upgrade to stay in the game.
For Radisson hotels, evolving means diversifying its hotels into different classifications – Radisson Hotels and Radisson Blu. Put simply, The straight Radisson label applies to the company’s line of standard business or family hotels, while the Blu label aims for a more upscale, luxury crowd. All are suitable for business or pleasure. It’s simply a matter of amenities and cost. Regardless of that price point and purpose of stay, Radisson is investing millions into making certain all of its hotels share an aura of quality around the world.
To show off their efforts, Radisson invited travel journalists on a tour of Toronto, Niagara Falls and Baltimore to show off recently re-developed and upgraded properties. Along the way, journalists toured the Radisson Toronto Admiral Hotel – Harbourfront, the Radisson Hotel And Suites – Fallsview and the Radisson Hotel at Cross Keys – Baltimore. While all three were effective and profitable properties for years, recent renovations and redesigns modernized each to keep them competitive in both the consumer and luxury classes.
In each case, the new design and upgrades focused primarily on modern, lighter atmospheres and easily accessible amenities. While Radisson shoots well north of the Motel 6 mold, the line doesn’t look to rival the Four Seasons and risk alienating working travelers. For example, rooms in Toronto featured hardwood floors and modern furniture, while the Cross Keys kept the vibe warmer and more classic. But, each property stopped short of committing to all-out luxury appointments that might send roommates into the stratosphere. Across the board, these new Radisson hotels are always comfortable and well-appointed — but never pretentious, stuffy or alienating.