Spotlight | Stay Official This Spring

What is the official mark of success? Having pro skateboarders like Stefan Janoski and Jamie Thomasas your brand ambassadors can’t hurt. Nor can having a history of collaborations with notable entities like Aaron Kai, The Skateboard Mag, Snoop Dogg, Keith Haring and, most recently, Adidas. So for Official, more technically referred to as Official Crown of Laurel®, we’re pretty sure this brand has officially made it.

Official was founded in 2007 like a true start up: in a garage. The brand received early success as their quality headwear was embraced, and from there things expanded quickly. While the company started with hats, the product offering is far more robust now. Hats are still a foundation, with a wide variety of dad hats, snapbacks and beanies available in each seasonal release. But with the inclusion of accessories, Official gives us viable options for what could be our new favorite t-shirts, crewnecks, sweats and jackets.

Also: Start With This | The Primeknit Bomber by Reigning Champ × Adidas

For Spring 2017, the line up is no doubt complete with everything you need, from simple screen-printed tees and cool crewnecks to a sleek black hooded coat perfect for spring showers. And of course,  so many good hats you will likely have a hard time choosing one. If you want to see the product out in the real world, just head over to social media. #StayOfficial isn’t just a hashtag, it’s a community of stylish shares, and the brand even collects them weekly right here.

All images courtesy of Official.




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