Sin City’s Boob Shadow Problem: A Poster Retrospective
This summer you probably drove past billboards and bus ads that featured 22 Jump Street posters. The poster was simple. Two dudes with two different pairs of shades and two guns. That’s it. And, while it is a smart comedy, the poster was very simple: neon shades = cool and guns = cool. Even though we have a shoot-em up problem in the US (particularly on school campuses which is where, you know, the movie is set) we’re pretty sure that poster design never had a problem gaining the MPAA’s approval.
Eva Green’s breasts were, though. The MPAA (Motion Picture Association of America) did not approve a poster for Sin City: A Dame to Kill For that featured Green, holding a pistol in a dark room, in a sheer nightie. Their reason? Nudity. The MPAA is known for their succinct and brutally honest explanations (for instance, Demolition Man was rated R for “non-stop action violence” as opposed to just violence, Jurassic Park was rated PG-13 for “intense science fiction terror” as opposed to just being intense, Alice in Wonderland was rated PG for “a smoking caterpillar” and Pink Flamingos was rated NC-17 for “a wide range of perversions in explicit detail”). So what was the MPAA’s exact reason for denying the Eva Green character poster (below, which — thankfully — lets us know that she’s been “especially bad”) when she’s “technically” not naked?
The guilty parties? “Curve of under breast and dark nipple/areola circle visible through sheer gown.”
While Dimension immediately made some alterations for approval (see the approved theater version in our slideshow, below the “censored” one) that dark nipple circle got us thinking. We know we’ve seen some approved posters that do indeed feature a “dark areola” and a “curve of the under breast” through a sheer gown, or just in a breasts their own natural and naked state. Since the MPAA was specific for their denial, we were very specific and did not just include cleavage (for which there’d be thousands of posters).
We take our boob shadows seriously. Below are 15 films that got theatrical approval for their posters despite accenting them with a “darkened nipple/areola” and/or “curved under breast.” Observe the hypocrisy… and the marketing ploys.