Prince Harry is stepping away from his high-profile position at the American company BetterUp. The Duke of Sussex will transition into a senior adviser role after five years. The move will also give him more time to pursue new business opportunities.
Prince Harry gives up top BetterUp role as he explores new business opportunities
BetterUp CEO Alexi Robichaux announced the leadership change on November 6. Harry will leave his position as chief impact officer and become a senior adviser. His new responsibilities will focus on selected projects with major enterprise customers.
Robichaux explained that Harry would continue working with BetterUp while exploring other professional interests, including expanding his investment portfolio and pursuing new business opportunities.
The announcement also highlighted Harry’s continued commitment to charitable causes. BetterUp confirmed that its partnership with the Invictus Games Foundation would continue, supporting veterans as they build resilience and work toward recovery and personal growth.
Harry joined the mental fitness company in 2021 as chief impact officer. During his five-year tenure, he championed greater access to professional coaching. Robichaux credited his involvement with helping advance the company’s mission internationally.
According to Robichaux, BetterUp expanded into more than 30 additional countries and reached hundreds of thousands of people during Harry’s tenure. The company combines coaching, artificial intelligence, and behavioral science in its services.
The announcement comes months after Harry and Meghan Markle reportedly relocated to the United Kingdom from Montecito, California, in August. His new position could offer greater flexibility alongside his other commitments.
Harry previously discussed his enthusiasm for coaching and personal development. “Proactive coaching provides endless possibilities for personal development, increased awareness, and an all-round better life,” he told The Wall Street Journal in 2021. He also expressed interest in supporting service members, veterans, and their families.
Despite leaving the leadership team, Harry will remain involved with BetterUp through selected projects. His new role will also give him more time to pursue investments, business ventures, and charitable work.
