Hudson Williams has landed a major new role as an ambassador for the luxury brand Bulgari. The Heated Rivalry star joined the luxury house’s global family after several high-profile appearances in its jewelry.
The announcement arrived on Oct. 6, 2026, as Williams’ profile continued climbing beyond television. His new partnership also felt like a natural progression after months of increasingly memorable Bulgari red-carpet moments.
Hudson Williams joins Bulgari’s global family of ambassadors
Bulgari announced Williams as its newest ambassador, welcoming the Canadian actor into its international roster. In a statement shared by the luxury house on Instagram, Williams said, “I’ve always been drawn to people and ideas that feel bold, original and unafraid to be themselves.”
He continued, “That’s what I love about Bulgari, there’s such a strong sense of individuality and creativity in everything.” Williams added, “I’m excited to join the Bulgari family and see what we can create together.” The partnership did not exactly come out of nowhere. Williams had already become a familiar face around Bulgari events, particularly while promoting his fashion credentials on major red carpets.
He has worn pieces from Bulgari’s gold, steel, and high-jewelry Serpenti collections for several appearances. His awards-season looks also featured custom Bulgari jewelry at the 83rd Golden Globe Awards and the 98th Academy Awards.
Then came New York. Williams attended Bulgari’s Serpenti Infinito celebration in September alongside Anne Hathaway, Dua Lipa and Lisa. Vogue reported that the event unveiled a giant golden serpent installation on the High Line. Williams also wore Serpenti high jewelry at the celebration, making his latest appointment feel almost inevitable. The New York event brought Bulgari’s art platform together with its celebrity ambassadors and luxury clientele.
For Williams, the deal marked another significant step after Heated Rivalry turned him into a breakout star. He had already been translating that momentum into fashion, and Bulgari now made the relationship official.
