Ralph Lauren is facing fresh criticism after spotlighting Gal Gadot in a glamorous new fashion feature. The post has drawn boycott calls from some social media users over Gadot’s Israeli background.
Ralph Lauren draws criticism over its Gal Gadot campaign and her Israeli background
Ralph Lauren shared images from Gadot’s September 2026 Modern Luxury cover shoot in an Instagram post. The brand highlighted the Wonder Woman star wearing pieces from its Fall 2026 collection, including a gilded eveningwear look.
However, the post soon drew criticism from some pro-Palestinian social media users. According to IBTimes UK, several users called for a boycott of the fashion brand after the company promoted Gadot. One X post described the reaction as “massive calls to boycott Ralph Lauren.”
Much of the backlash centers on Gadot’s Israeli background and previous service in the Israel Defense Forces. She completed two years of mandatory military service before pursuing her international acting career. Her public comments about Israel have also previously drawn criticism from pro-Palestinian activists.
As a result, the latest controversy has pushed Ralph Lauren into the wider online debate surrounding Israel and Gaza. Still, the social media reaction does not establish that the fashion company has adopted a particular political position on the conflict.
Meanwhile, Gadot’s Modern Luxury cover story primarily focuses on her career, motherhood, and upcoming thriller, The Runner. Photographer Tal Abudi shot the feature at The Jaffa Hotel in Tel Aviv. Ralph Lauren supplied one photographed look, while other images feature brands including Saint Laurent and Max Mara.
Ralph Lauren also has a licensing relationship with Israeli apparel company Delta Galil. According to the company’s 2026 annual filing, Delta Galil holds a global license for the brand’s women’s intimates and sleepwear.
For now, though, the renewed backlash appears largely tied to Ralph Lauren amplifying Gadot’s Modern Luxury shoot. The company had not publicly responded to the latest boycott calls when the report was published.
