Kylie Jenner‘s daughter, Stormi Webster, may soon follow in her mother’s footsteps in the beauty industry. Following her family’s entrepreneurial path, Jenner has filed a trademark application for her daughter’s name in beauty-related categories.
Kylie Jenner files trademark for Stormi Webster’s name in beauty categories
Kylie Jenner filed a trademark application for her 8-year-old daughter’s name with the United States Patent and Trademark Office, covering various beauty and personal care products.
In an August 24, 2026, filing, Jenner’s company indicated plans to use Stormi’s name for “goods and services” involving skin cleansers, lotions, body oils, cosmetics, fragrances, hair care products, shower gels, nail polish, and more.
The latest application covers products in the beauty and personal care category. According to The Sun, the latest application is still pending, and it remains unclear whether Jenner plans to launch any new company.
Jenner and Stormi frequently appear together in makeup videos on Instagram. In these videos, Jenner often introduces Stormi to makeup products from her brand, Kylie Cosmetics. Jenner launched her Kylie Lip Kits in 2015, when she was 18, and the products quickly became popular. She has since expanded her business portfolio beyond Kylie Cosmetics. The latest trademark filing could signal plans to develop another beauty-related venture under Stormi’s name.
Jenner previously filed to trademark “Stormi World” in 2022, a name apparently inspired by Travis Scott’s Astroworld brand. Jenner shares her daughter, Stormi Webster, and son, Aire, with her ex-boyfriend, rapper Travis Scott.
In 2021, Kylie teased plans for Stormi to launch her own brand when she was just 3 years old. “She’s actually launching a little secret brand soon that we’ve been working on for a while, but finally… pedal to the metal,” she said at that time.
Kris Jenner previously revealed that Kylie often brings Stormi to work with her. She said, “Kylie goes to work with Stormi, and Stormi loves it. She just absorbs it.”
Kris Jenner, the Kardashian-Jenner family’s momager, has played a major role in developing her children’s business careers. The latest filing suggests Kylie may be preparing to introduce Stormi to the family business.
